OBJECTIVES OF ROTARY
AVENUES OF SERVICE
The Object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster: The Avenues of Service were developed in the 1920s to clarify the Object of Rotary.
FIRST. The development of acquaintance as an opportunity for service; Club Service focuses on strengthening fellowship and ensuring the effective functioning of the club.
SECOND. High ethical standards in business and professions; the recognition of the worthiness of all useful occupations; and the dignifying of each Rotarian's occupation as an opportunity to serve society; Vocational Service encourages Rotarians to serve others through their vocations and practice high ethical standards.
THIRD. The application of the ideal of service in each Rotarian's personal, business, and community life; Community Service covers the projects and activities the club undertakes to improve life in its community. FOURTH. The advancement of international understanding, goodwill, and peace through a world fellowship of business and professional persons united in the ideal of service. International Service encompasses actions taken to expand Rotary’s humanitarian reach around the globe and promote world understanding and peace.